Guides
AI search guides
Plain-English guides to AI search: what GEO and AEO are, how to get recommended by ChatGPT, and what llms.txt does.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the work of getting AI assistants like ChatGPT, Claude and Google Gemini to recommend and cite your business. What it is, how it differs from SEO, and where to start.
Read the guideWhat is answer engine optimization (AEO)?
Answer engine optimization (AEO) is making your business the answer that ChatGPT, Google AI Overviews, Perplexity and voice assistants give. What AEO covers and the practical checklist.
Read the guideHow to get your business recommended by ChatGPT
How ChatGPT decides which businesses to recommend, and the steps that make yours one of them: crawler access, structured data, answer-ready pages, reviews and listings, and measuring the result.
Read the guideWhat is llms.txt?
llms.txt is a plain Markdown file at the root of your site that tells AI systems what your business is and which pages matter. The format, an example, and how to publish one.
Read the guide